Corporate gifting has come a long way from pens and plastic keychains. In 2025, it’s no longer about ticking a box—it’s about building relationships, showcasing brand values, and leaving a lasting impression.
With the rise of remote work, sustainability expectations, and conscious consumerism, today’s clients and teams want gifts that feel thoughtful, personal, and aligned with their values. In fact, a 2024 survey by Forbes found that 82% of employees feel more positively towards a company that gives meaningful gifts, and 71% of clients are more likely to remember a brand that offers something unique and sustainable.
So, what’s in and what’s out? Let’s explore the top corporate gifting trends for 2025—and how your business can stand out for all the right reasons.
1. Personalisation Is No Longer Optional
Search Term: personalised corporate gift ideas 2025
In a world of automation and mass production, a gift that feels truly personal is rare—and powerful.
From engraved names to custom scents or monogrammed items, personalisation shows thought and effort. Whether it’s a thank you for a top client or a festive surprise for your remote team, adding a personal touch makes people feel seen and valued.
✨ Example: Lunaire offers free engraving on their refillable soy candles, making them an elegant, branded gift that feels one-of-a-kind.
2. Sustainability Is the New Standard
Search Term: eco friendly corporate gifts Australia
Gone are the days of gimmicky plastic swag. In 2025, clients and staff expect brands to walk the talk when it comes to sustainability. Corporate gifts are no exception.
Top sustainable gift features include:
-
Reusable or refillable design
-
Recyclable or compostable packaging
-
Ethically sourced or locally made products
-
Carbon-neutral delivery options
🌱 A study by PwC found that 76% of corporate buyers prefer gifting options that align with their company’s ESG goals.
3. Experience-Driven Gifting Is on the Rise
Search Term: best experiential corporate gifts
More companies are moving away from physical items and choosing experiences that create memories—especially for team members.
Think:
-
Online cooking or cocktail classes
-
Wellness retreats or meditation app subscriptions
-
Restaurant or spa vouchers
-
DIY kits (like candle-making or tea-blending)
🎁 Hybrid ideas—like a refillable candle paired with a link to a guided self-care session—combine the best of both worlds.
4. Supporting Local and Small Businesses
Search Term: corporate gifts from Australian small businesses
In 2025, companies are choosing to support local artisans and small brands that reflect their values. Not only does this show a commitment to community, but it also results in more unique, premium-quality gifts.
💡 Bonus: Featuring women-owned, Indigenous-owned, or minority-led brands adds a meaningful layer to your gift story.
5. Useful, Minimalist, Desk-Friendly Gifts
Search Term: practical gifts for employees
Forget clutter. The most appreciated gifts are those that fit seamlessly into everyday life.
Top picks:
-
Refillable soy candles (calming, chic, office-safe)
-
Reusable coffee cups or water bottles
-
Desk organisers made from recycled materials
-
Wireless chargers or ergonomic accessories
🧠 According to Gartner, 56% of employees feel more productive when their workspace includes calming elements like candles or plants.
6. Branded Gifting Is Smarter (and Softer)
Search Term: how to brand corporate gifts tastefully
Branding is still relevant—but subtle is better. In 2025, successful corporate gifting means avoiding loud logos and choosing tasteful, discreet branding that aligns with the gift’s aesthetic.
Engraving your logo on the bottom of a candle jar or embossing it inside a notebook cover adds a refined touch without feeling like a marketing push.
🎯 Tip: Lunaire offers logo engraving options for B2B clients, allowing you to gift beautifully branded, refillable soy candles that clients will actually keep on their desks.
7. Inclusive Gifting for Hybrid and Remote Teams
Search Term: corporate gift ideas for remote employees
With remote and hybrid work here to stay, gifts need to be easy to deliver and inclusive of diverse preferences.
Popular choices:
-
Digital vouchers
-
Subscription boxes (wellness, snacks, self-care)
-
Home office upgrades
-
Refillable candles with a note of appreciation
🚚 Opt for gifts that can be shipped directly and are gender-neutral, allergy-friendly, and culturally considerate.
8. Wellness-Focused Gifts Reflect Modern Work Culture
Search Term: wellbeing corporate gift ideas 2025
More businesses are recognising the importance of employee wellbeing—and their gifting strategies reflect this.
Trending wellbeing gifts:
-
Aromatherapy kits or essential oil rollers
-
Herbal tea collections or mushroom lattes
-
Refillable candles for stress relief
-
Journals, mindfulness books, or sleep aids
🕯️ Scent has a powerful effect on mood. Gifting a soothing candle like Lavender Fields or Tropical Escape can enhance relaxation and focus.
9. Gifts That Tell a Story (and Align With Your Brand)
Search Term: corporate gifts that leave an impression
People connect with stories. Choose gifts that say something about your company’s mission, values, or aesthetic.
Examples:
-
A sustainability-focused brand gifting refillable items
-
A tech company sending minimalist, cutting-edge tools
-
A wellness brand offering self-care kits with guided practices
💬 Include a printed card explaining the “why” behind the gift. It’s a small addition that boosts emotional impact.
10. Year-Round Gifting Over Seasonal Sprints
Search Term: client appreciation gifts 2025
Instead of saving all gifting for Christmas or EOFY, leading companies are adopting a year-round gifting strategy to nurture relationships more consistently.
Try:
-
Welcome kits for new clients or employees
-
Birthday or milestone gifts
-
Quarterly appreciation packages
-
Refill reminders for reusable gifts (like candles!)
🔁 Brands like Lunaire make this easy by offering refill packs that you can gift on repeat—delivering continued value beyond the initial gesture.
Final Thoughts: Meaningful Gifting Builds Loyalty
The best corporate gifts in 2025 aren’t just about generosity—they’re about intention. They reflect your company’s values, deepen relationships, and create long-term brand recall.
Whether you’re trying to retain top talent, impress VIP clients, or simply show appreciation, thoughtful gifting can set you apart.
🎁 Looking for sustainable, elegant, and customisable corporate gifts? Explore Lunaire’s refillable soy candle range for branded candles your team and clients will actually want to keep.
